Official Rules & Guidelines

Star Influencer of
Odisha 2026 Guidelines

Find all details regarding registration, evaluation, timeline, store visits, and FAQs for 2026.

Your 6-Step Journey

From entering to claiming the crown, here is how the competition unfolds.

Step 1: Onboard and Register

Click on "Register Now" to submit your application details, Instagram handle, and contact information.

Step 2: Shortlisting Phase

Our concern team will reviews profiles based on quality of content, audience location (Odisha focus), and authenticity of engagement. Selected creators will be contacted with a formal invitation.

Step 3: Exclusive Store Visit & Shoot

Visit your designated Arundhati Jewellers showroom. Style yourself in premium diamond, gold, or heritage Konark-inspired Arka jewelry provided in-store, and record 1 premium Reel.

Step 4: Go Live & Pin

Publish your Reel on Instagram with the designated campaign tags and keep it pinned at the top of your profile grid for 30 consecutive days.

Step 5: Metric Validation & Judging

Reels are analyzed purely on reach/views, brand alignment, and engagement quality by our independent external panel of judges.

Step 6: The Grand Celebration

Winners receive cash prizes up to ₹2,00,000, official crowns, and media features. All other qualified participants receive luxury gift hampers.

Campaign Timeline

Onboarding Registration Open August 1, 2026
Registration Deadline August 31, 2026
Showroom Shoot Slots Sept 10 – Oct 10, 2026
Reels Go Live on Instagram Oct 19, 2026
Evaluation Phase (30 Days) Oct 19 – Nov 19, 2026
Grand Award Announcement November 28, 2026

Detailed Scoring System

Participants will be evaluated out of a maximum of 100 Points by our panel of independent judges.

1. Audience Quality & Location Relevance

25 Points
  • Mandatory baseline: Minimum 10K+ genuine followers on Instagram.
  • Audited location data: Higher points for creators with a significant percentage of followers active in Odisha.
  • Profile analysis: Detection of artificial follower growth or bot-driven accounts results in immediate point loss or disqualification.

2. Engagement Performance

25 Points
  • Evaluated across Reels views, likes, shares, and saves.
  • Engagement quality: Genuine audience engagement matters most.
  • Quality comments carry more weight than spam comments.

3. Reel Quality & Aesthetics Consistency

20 Points
  • Video editing clarity, visual layout, storytelling impact, and aesthetic appeal of the Reel.
  • Creativity in showing transition outfits, styling jewelry, or walking through the showroom.

4. Brand & Product Alignment

20 Points
  • Premium representation of Arundhati Jewellers showroom ambiance.
  • Clear product visibility and close-ups highlighting jewelry craftsmanship.
  • Verbal and textual mention of: Arundhati Jewellers – Odisha’s Largest Jewellery Brand.

5. Professionalism & Readiness

10 Points
  • Ease of scheduling the showroom shoot slots.
  • Adherence to brand guidelines, submission of drafts link on time, and professional collaboration with in-store styling crew.

Frequently Asked Questions

Every query resolved. Find answers to common questions about 2026.

The contest is open to Odisha-based influencers, bloggers, and creators with an active public Instagram account having more than 10,000 followers, who are available for in-store visits at assigned Arundhati Jewellers locations, agree to sign the official agreement/consent form, follow the content approval and posting guidelines, and comply with all terms and conditions set by Arundhati Jewellers – Odisha’s Largest Jewellery Brand.

Yes, participants from 2025 are welcome to compete in the 2026 edition with fresh concepts. However, the 1st Prize Winner of the 2025 contest is not eligible to participate in the 2026 contest.

No. Participation in the Star Influencer of Odisha 2026 is completely free of cost.

Once the registration window closes, our team will review all registrations and shortlist eligible participants. Shortlisted candidates will then be contacted by our concern team to schedule a store visit at the nearest Arundhati showroom and coordinate the necessary arrangements for the shoot.

Luxury jewelry sets will be provided to you for the duration of the shoot in-store under supervision. Our expert styling team will assist in matching pieces to your outfit. Pieces cannot be taken outside the showroom premises.

Yes. All participating creators must submit their video draft to the campaign coordinator for review before publishing. This helps ensure that the jewelry details, brand representation, and other campaign guidelines are accurately followed.

No, there is absolutely no purchase necessary. All jewellery pieces required for the content shoot will be provided in-showroom by the brand.

Yes. Once your Reel draft is approved, it must be published on Instagram as a Collaboration Post with our official brand account on the date specified in the campaign timeline. Participants must not publish their Reel before the scheduled date without prior approval. The Reel must also remain pinned at the top of their Instagram profile for at least 30 days to be eligible for evaluation.

Star Influencer 2026
Register Now